visibility_off A New Icon for a New Era

A new era calls for a new icon. With people at the heart of our vision, we created the logo for the World Athletic Games to bring the story to life. It was only natural for us to unlock the traditionally interlocked rings, visually celebrating the opening of both the Games and this new era of athleticism. We then encircled the rings around the eternal flame of the World Athletic Games to create one ring, cementing the passion and power of the enduring human spirit in the center of it all.LM_0037_LA-2060_Logo.png
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