visibility_off Meet the Product Persona
When designing any product concept it is important to take into account the end user of the product.
These personas represent the five main types of people
that we can expect to assist in our project, the ways that
they can assist.
Key takeaways from the persona interviews:
PERSONA 1 | SEBASTIAN : WEEKEND WARRIOR
Sebastian is an engineer during the week, but on the weekends he loves to go out with
his buddies to play a pickup game of basketball, throw the football with his in-laws, or
head to the beach to play Frisbee with his kids. He wouldn’t say he is athletic, but he
likes to keep active to keep healthy.
He tends to feel left out when his friends do things that can't accommodate him,
and some of the activities that do are simply embarrassing to participate in as the
equipment is more medical than functional.
He can’t currently do all of the activities that he would like to, even somewhat simple
ones, of them as his chair is simply not versatile enough.
PERSONA 2 | KRISTAL : AMBITIOUS ATHLETE
Kristal grew up around extreme sports. Snowboarding, downhill mountain biking, and
surfing. The rush that she received from tackling the outdoors and pushing herself was
never in question. An accident that left her paralyzed from the waist down has done
nothing to slow her down. She is still looking for the next rush and has found that some
activities are actually pushing her harder than she thought, while others seem to come
Kristal has seen first hand how adaptive sports can change the lives of disabled
people and she works to help expand the use of all sports. She finds that the barrier to
entry for most specialty sports is just too high for people who regularly incur medical
expenses and who's regular equipment is having to be changed to meet new needs.
She wants to push herself to the limits of what is capable to go further, faster, higher.
PERSONA 3 | SEAN : ACTIVELY AGING
Sean is not disabled, but as he has started aging, he is finding that he doesn’t enjoy
the full range of motion that he used to and definitely feels pain the next day. He has
always valued being active in his daily life and is hesitant to let that go. This feeling is
particularly strong as he sees his children and grandchildren grow up and wants to find
ways to continue to play with them at their level.
Sean wishes there was a way that he could participate in a more active lifestyle with
his family in ways that would not compromise anyone’s enjoyment.
PERSONA 4 | MICHAEL : PRAGMATIC PROFESSIONAL
Michael is an engineer for a German bicycle company. He understands the ins and outs
of developing a product that needs to perform, as well as the terrible price of failure for
the people using his products.
He has many ideas and is excited by the prospect of finally being able to push beyond
the boundaries of his industry. He is highly interested in creating new products to help
people enjoy life, and his natural skepticism around safety keeps his ideas from getting
People who use the products he has helped make, appreciate and highly value his
expertise and experience.
PERSONA 5 | LYNDON : INDUSTRIAL DESIGNER
Lyndon is a young industrial designer whose older sister was born with a disability.
Only a year apart they are very close, and Lyndon has been there as a helping hand
throughout their childhood . He has watched as she has outgrown wheelchairs, seen
her left behind when her friends go out, and helped her navigate the medical landscape
as an adult.
Lyndon has a lot of ideas of how he can help make things better.
perspectives gives him some out of the box solutions that could make a really positive
impact on the industry.
- The most difficult aspect of being disabled
is not the actual disability, but the
perception people have around disability.
Accessibility can be very alienating as
everything has to be different.
- People who are disabled want to be cool
and don't want to feel or be seen as using
a medical device. Form is more important
- People want to participate in activities
alongside their friends regardless of ability
- There is not a good language around
- There is a desire for able-bodied people to
want to participate in their activities.