Brief for Urban Core Family Freedom Brainstorm - Ends Mar 19th - Win Prizes!
What will families need to move around in the cities of the future? In this brainstorm, we ask you to build empathy for families that dwell in urban centers by learning about their mobility-related pain points. Then, turn your insights into your unique Point of View about what this urban future looks like-- and perhaps win a prize!
Our understanding of “family” has evolved to include today’s full diversity of family systems-- for example, single-parent homes and parenting by grandparents and other extended family. But raising children in a city remains challenging-- from shuttling children back and forth to school and extracurricular activities, to the myriad of daily errands required to support a family, all in the whirlwind of traffic, horns, bicycles, pedestrians, and other fellow urbanites trying to get home.
We’re shifting the way we do brainstorms-- in order to submit an IDEA to this brainstorm, you must follow these specifications and deliverables...
SPECIFICATIONS + DELIVERABLES
Entries must be in English, in PDF report format, and should contain the following information and elements:
Your Point of View (required, 1 page or less): this is your opinion of what the Urban Core will look like in 3-7 years. Include references to your research.
Your secondary research (required, no page limit): annotated bibliography of 7-10 sources such as authoritative white papers, recent news articles, books, and opinion pieces by credible experts. Include weblinks to sources wherever possible.
Your primary research (optional, no page limit): full transcripts of your interviews with family members currently living or who have previously lived in an Urban Core.
Please share the PDF file containing all items above in a comment on your idea so that our judges can more easily review the files.
Use the tools linked below to help track your research.
While not required, optional visual inputs are considered an added bonus and will be reviewed by the judges.